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Meeting the Oriental Herb Medicine Culture on the Streets

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Festival CI


Symbol of Yangnyeongsi

약령시축제로고 "Daegu Yangnyeongsi's symbol is the face of the newly changed Daegu Yangnyeongsi.“
The bud emerging from the image of the brewing pottery symbolizes the appearance of Daegu Yangnyeongsi and named it "Eternal bud, Daegu Yangnyeongsi". The new symbol makes the image of Yangnyeongsi more lively and it represents younger sophisticated daegu Yangnyeongsi so that it will become a city that makes customers feel comfortable.
The new symbol logo and the meaning of leaves in Yangnyeongsi are mixed with the traditional oriental image and natural form, which means the meaning of Yangnyeongsi and the newness of life. The shape of the leaf is the bud that blooms again and is the meaning of the new life. This has an intrinsic meaning of Daegu Yangnyeongsi, and it is trying to say that it is a group that always approaches the customers naturally and friendly through nature-friendly materials.

The corporate symbol of Daegu Yangnyeongsi is a key element of Corporate Branding of Daegu Yangnyeongsi(Unification of Corporate brand), and it is used in all mediums representing Daegu Yangnyeongsi and plays an important role of conveying the image of the group. Therefore, it is necessary to maintain the shape and color as much as possible.


Daegu Yangnyeongsi Herbal Medicine Festival Character
Yakchorongyi and Yangnyeongi

As a mascot of Daegu Yangnyeongsi, Yakchorongyi and Yangnyeongi will build up all promotional contents of Daegu Yangnyeongsi.

In addition to the symbol of Daegu Yangnyeongsi, the characters of Yakchorongyi and Yangnyeongi should be applied according to the prescribed rules of use and should be used under the permission of the character designer or character manager of Daegu Yangnyeongsi in any situation.